Summary
Hitman: World of Assassinationhas surpassed 75 million players, IO Interactive has announced. Based on this metric,Hitman: World of Assassinationis plausibly the Danish studio’s most successful game to date.
This title comes with an asterisk in thatWorld of Assassinationtechnically isn’t a game but a collection thereof. Two years following the release of the third entry in the new trilogy, IO Interactive opted tocombine its latest threeHitmangames into a single package, while still allowing the bundle to be purchased in parts. The combined trilogy was relaunched for PC and consoles in January 2023, and also made its way to the Meta Quest 3 in September 2024.
On January 10, IO Interactive announced on Twitter thatHitman: World of Assassinationreached 75 million lifetime players. The studio described this as a “monumental” achievement, adding that its business is presently “more solid than ever.” While the company didn’t provide any more details regarding the newly shared milestone, it’s possible thatHitman 3was among the bigger contributors toWorld of Assassination’s lifetime player tally. Previous sales estimates indicate thatHitman 3outperformed its predecessor in some key marketslike the UK, while that predecessor itself recouped its development costs faster than the 2016Hitmandid.
Hitman’s Latest Player Milestone Is Likely Driven by Xbox Game Pass and Free Starter Pack
Ultimately, none of the games likely contributed to the 75-million-player milestone as much as the fact thatHitman: World of Assassinationwas available on Xbox Game Passfor two years, leaving in January 2024. An even bigger factor to consider is the Free Starter Pack that IO Interactive has offered since the game’s original 2021 release. The first two entries in the new trilogy were also treated to free demos that helped further their outreach.
Despite Massive Success, the Hitman Series Is Currently on a Kind Of Hiatus
Hitman: World of Assassinationis still receiving regular content updates, with IO Interactive previously confirming this trend will continue for a while yet. However, minor content drops in the form of Elusive Targets and the like seem to be the full extent of the Danish developer’s current focus on the franchise.
Rather than working on anotherHitmangame, IO Interactive is presently pursuing two unrelated projects. One of them is a game based on theJames BondIP, code-namedProject 007, which has been in the works since 2020. The other isProject Fantasy, a new IP that was announced in 2023 and aims to push IOI beyond its comfort zone with a fantastical setting.
Hitman World of Assassination
WHERE TO PLAY
Enter the world of the ultimate assassin.BECOME AGENT 47-Suit up for a spy-thriller adventure where all your deadly abilities are put to the test across more than 20 locations.FREEDOM OF APPROACH-Your deadliest weapon is creativity. Unlock new gear and up your game on highly replayable missions.WORLD OF ASSASSINATION -Travel a living, breathing world, filled with intriguing characters and lethal opportunities.HITMAN FREELANCER -A new way to play on your own terms, that combines rogue-like elements and deep strategic planning with a persistent and infinitely replayable gameplay experience.HITMAN World of Assassination brings together the best of HITMAN, HITMAN 2 and HITMAN 3 including the main campaign, contracts mode, escalations, elusive target arcades and featured live content.
