Summary
Honkai: Star Railhas partnered with KFC to launch exclusive merchandise in select locations throughout China. The collaboration was announced just in time for the highly-anticipated release ofHonkai: Star RailVersion 3.0.
Honkai: Star Railis getting ready to launch Amphoreus, a new explorable planet where the Astral Express crew will meet the Chrysos Heirs.Honkai: Star RailVersion 3.0goes live on January 15 and with it will come several new characters, challenges, and quality-of-life features. The first two new additions to the playable roster will be The Herta and Aglaea, while the Trailblazer is also acquiring a new playable Path. WhileHonkai: Star Railhas been focusing primarily on promoting Amphoreus content, the RPG has revealed plans to team up with a famous fast-food chain for a new limited merchandise line.
During theHonkai: Star Rail3.0 official livestream onBilibili, the RPG announced a partnership with KFC to release exclusive merchandise of two beloved Xianzhou characters: Feixiao and Jiaoqiu. The collaboration is exclusive to China, though, and will begin on January 17. The campaign will offer badges and hanging cards of Feixiao and Jiaoqiu as well as some limited food items like the Jiaojiao sauce, a spicy tomato blend that references Jiaoqiu’s lore. The products will also haveHonkai: Star Rail-themed packaging. This is the second time that KFC China has collaborated with HoYoverse’s RPG, as the two teamed up for a similar campaign in 2023. However, it’s not the game’s only big crossover for 2025, asHonkai: Star Railpartnered with major artist Lilas Ikutaof YOASOBI for Amphoreus' musical theme.
Character Merchandise
Menu items
Both featured characters are 5-star units from the Xianzhou Alliance roster. Feixiao is one of thebest DPS inHonkai: Star Rail, so she is quite popular among players. She will also be featured on the Version 3.0 Phase 1 banners alongside The Herta, Lingsha, and Jade.
January is a busy month forHonkai: Star Rail. Aside from the KFC collaboration and the launch of Version 3.0,Honkai: Star Railis releasing a PS5 physical editionwith exclusive rewards. The Amphoreus storyline is expected to uncover some mysteries about March 7th and other characters, so the anticipation for this new chapter is high.
Honkai: Star Rail
WHERE TO PLAY
Board the Astral Express and roam the universe in search of myths and legends. From global interactive entertainment brand HoYoverse comes a new space fantasy RPG. Harness the spirirt of the Trailblaze in a cel-shaded space fantasy adventure where you’ll embark on an unforgettable intergalactic odyssey. You and your fellow Astral Express passengers will hop from world to world, resolve conflicts, form friendships and uncover a wealth of mysteries. In this exciting new free-to-play game, you’ll journey through immense worlds of the unknown and bond with a series of memorable characters. Choose your companions and arrange the ultimate four-person combat team to help you take down a looming threat to the universe.
