Summary
Satya Nadella, the CEO ofXboxparent Microsoft, recently emphasized the company’s intention to “take the joy of gaming everywhere” and to redefine the meaning of being an Xbox fan. Pointing towards one ofXbox’s latest ads, he expressed how the marketing campaign resonated with the console maker’s overall vision for the business going forward.
During Microsoft’s2024 Annual Shareholder Meeting(spotted byGame File), Satya Nadella talked about the tech giant’s new approach to its gaming vertical, which involves marketing devices compatible with Xbox Game Pass or Xbox Cloud Gaming as Xboxes in their own right. Referring to the “This is an Xbox” ads, the Microsoft chief shared how the company is “redefining what it means to be an Xbox fan,” with the core idea being the ability to “enjoy Xbox on all your devices.” Moreover, touching upon the emphaticresponse toCall of Duty: Black Ops 6in November, he described the launch as “fantastic to see” and stressed that Microsoft’s plan for Activision IPs is now in “full force.”
Microsoft Talks About New Strategy for Xbox’s Long-Term Future
Apart from summarizing the status quo at Xbox, Nadella briefly shared his understanding of Microsoft’s gaming-related strategy in the long run. He said that the company holds the potential to bring innovation across AI, cloud, console, and PC to “build the best games that can be enjoyed by gamers everywhere.” It’s worth noting that Microsoft’s change in direction with Xbox, which apparently prioritizes Game Pass over its console hardware offerings, has been criticized by some fans. In November,Microsoft Gaming CEO Phil Spencer specially addressedthese concerns, reassuring the fans of the company’s commitment towards its console business.
Meanwhile, Xbox is steadily improving the products that are key to its new vision, including Xbox Cloud Gaming. It recently enabled members of theXbox Insider program to stream a selection of non-Game Pass titleson consoles as long as they owned them, with hopes to officially integrate the feature into the streaming service in the future.
Xbox Game Pass Ultimate
Xbox Game Pass Ultimate is the highest tier of Microsoft’s flagship game subscription service that offers over 100 game titles that you can play with a single purchase, making it one of the most outstanding value propositions of the Xbox ecosystem to date.
